With so many products on Amazon, choosing what to purchase can be overwhelming. The Shopping Guides aim to solve this problem by putting all the key information in one easy-to-use place. Whether you’re looking for a big item like a TV or a common product like dog food or skincare, these guides will provide the details you need to make a smart choice.

Each guide will include useful information about different products. Shoppers can read reviews from other customers, learn about the main features, and discover popular brands. The guides will also explain important terms related to the products, making it easier to understand what you’re looking at. This way, customers can navigate their choices without having to sort through hundreds of product listings.

The AI Shopping Guides will also help you narrow down your options based on what you need. For example, if you are searching for running shoes, the guide will show you a selection of shoes that fit your preferences. This feature is especially helpful for online shoppers who may feel lost among the many choices available.

One exciting part of the AI Shopping Guides is that they will work with Rufus, Amazon’s new AI shopping assistant and chatbot. This means you can ask Rufus questions directly from the guides, making the shopping experience more interactive. If you need help choosing a product or want to know more about its features, Rufus is there to assist you.

The AI Shopping Guides are powered by Amazon’s advanced AI technology, which uses large language models to decide what information should be included in each guide. This technology also helps keep the guides up-to-date with the latest product details, ensuring customers always have current information.

At first, the Shopping Guides will be available on the Amazon Shopping app for iOS, Android, and the mobile web in the United States. Customers will see them appear in search suggestions, and they can also find them in the “Keep Shopping For” section on Amazon’s homepage, which shows guides related to what they have been looking at recently.

Amazon plans to add more product types to the guides in the coming weeks and months. However, the company has not shared when or if the guides will be available in other languages.

The launch of AI Shopping Guides is part of Amazon’s larger plan to improve the shopping experience with technology. Along with these guides, Amazon has also introduced other AI features, such as enhanced review highlights, visual search tools, and AI-generated product descriptions.

Customers who want to check out the new guides can visit Amazon.com/AIShoppingGuides once they go live. With this new feature, Amazon aims to make online shopping easier and more enjoyable, helping customers find exactly what they need quickly and simply.